Finding time for good writing

As a freelance writer, I’m often given deadlines so tight it doesn’t feel I can really do justice to the brief.

I have two choices:

Meet the brief the best I can in the time allowed. Which often leaves me feeling I could have done better.

Demand more time before I accept the work. If the client won’t make that time, I say no thanks.

Saying no thanks is always risky. Most clients will immediately ask someone else and will probably not come back to me.

But some will appreciate that I know what I’m talking about and understand that allowing me more time will mean a better job.

Those are the clients I want. They know good writing matters.

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