As a freelance writer, I’m often given deadlines so tight it doesn’t feel I can really do justice to the brief.
I have two choices:
Meet the brief the best I can in the time allowed. Which often leaves me feeling I could have done better.
Demand more time before I accept the work. If the client won’t make that time, I say no thanks.
Saying no thanks is always risky. Most clients will immediately ask someone else and will probably not come back to me.
But some will appreciate that I know what I’m talking about and understand that allowing me more time will mean a better job.
Those are the clients I want. They know good writing matters.